We developed a modular exhibition stand for the ÖNZE brand, combining modern design, light accents, and functionality that reflects the brand’s unique style and aesthetics.
ÖNZE is an international personal care brand producing shampoos, hand gels, and all-purpose skincare products for women, men, and children. The products are crafted with a focus on European style and aesthetics, combining high quality with affordable pricing. The brand’s primary markets are Europe and Asia.
Develop an exhibition stand concept that highlights the brand's purity and elegance, integrates product demonstration zones, and ensures visitor convenience while remaining compact and visually appealing.
• We developed a series of concepts featuring various compositional layouts and architectural forms.
• The most expressive option was selected, effectively conveying the brand’s character.
• Color accents and lighting scenarios were refined to highlight ÖNZE’s aesthetic.
• The stand was modeled in 3D, and the final space was visualized for the project presentation.
• A modular system was designed to allow scaling and transformation for different exhibition formats.
The result is a modern, minimalist, and visually striking stand that functions both as an art object and an exhibition space. It emphasizes the brand’s premium quality, creates a sense of lightness and technological sophistication, and provides a convenient way to showcase ÖNZE products.
