A modern and high-tech packaging design was developed for the new HÄÄR Flexseries 4 razor, helping the product stand out on online marketplaces.
HÄÄR is a brand of hair clippers and trimmers, with products manufactured in China, assembled and packaged under the company’s supervision, and sold on Russian marketplaces. Today, HÄÄR holds a leading position in its category among budget-friendly grooming and styling solutions, offering users high-quality, affordable, and contemporary devices.
Our task was to create packaging design for the new HÄÄR Flexseries 4 razor. The design needed to highlight the product’s technological innovation and modern look, making it visually appealing and competitive with established brand packaging. It was crucial for the box to stand out on online storefronts and immediately communicate the model’s key advantages.
Developed a clean, modern, and high-tech design that reflects the spirit of the updated series.
The identity is built around a contrast of deep blue with a lime accent, emphasizing the product’s technological sophistication and freshness.
The main focus is on the Flexseries 4 razor itself — positioned at the center of the composition.
The packaging highlights key USPs: IPX7 water resistance, 5 interchangeable attachments, wet and dry shaving capability, and SkinCare technology.
All graphic elements are designed in a unified visual style, creating a sense of reliability, premium quality, and innovation.
The result is a modern, visually balanced packaging that stands out among competitors on marketplaces and reinforces HÄÄR’s image as a technologically advanced and confident player in the category of affordable men’s grooming devices.
