A modern and high-tech packaging design was developed for the new ÄJ-460M trimmer, emphasizing the product’s premium quality and helping it stand out on marketplaces.
HÄÄR is a brand of hair clippers and trimmers, with products manufactured in China, assembled and packaged under the company’s supervision, and sold on Kazakhstani marketplaces. Today, HÄÄR holds a leading position in its category among budget-friendly grooming and styling solutions, offering users high-quality, affordable, and contemporary devices.
Our task was to design packaging for the ÄJ-460M trimmer. The design needed to highlight its technological and modern character, create a visual that could compete with leading brands, and ensure the packaging stood out on marketplaces while clearly communicating the model’s key advantages at first glance.
Developed a clean, modern, and high-tech packaging design for the ÄJ-460M trimmer, reflecting the spirit of the updated series.
The identity is built around a contrast of deep blue with a bright lime accent, emphasizing the product’s technological sophistication and freshness.
The main focus is on the ÄJ-460M trimmer itself — positioned at the center of the composition.
All graphic elements are designed in a unified visual style, creating a sense of reliability, premium quality, and innovation.
The result is a modern, visually harmonious packaging for the ÄJ-460M trimmer that stands out among competitors on marketplaces and strengthens the perception of ÄJ as a technologically advanced and reliable player in the category of affordable men’s grooming devices.
