ELEVEN & TWELVE is a full-cycle company specializing in product and brand development in the FOOD sector. This project focused on creating packaging concepts for frozen pies with various fillings, intended for retail.
ELEVEN & TWELVE is a full-cycle company managing supply chains, sales, and marketing, providing solutions for snacks, frozen bakery products, and private labels.
The client approached us to update the Frosto Foods logo and develop packaging concepts for frozen pies. The product needed to be modern, stylish, visually striking on the shelf, moderately minimalist, and include realistic product visualization.
The “Frosto Foods” logo in bold sans-serif with a slant conveys dynamism and freshness
• Central element — a cartoon pie with “eyes,” adding friendliness and memorability
• Bright yellow base with pink and black accents evokes baking and home comfort
• Each filling has its own color block and unique illustration (cherry, ham & cheese, etc.)
• Benefit icons: “Ready in 5 minutes,” “Appetizing aroma,” “Tasty homemade baking”
• Packaging adapted for frozen format: storage info, cooking instructions
• Character stickers and patterns developed for promo materials and social media
The Frosto Foods packaging design, with its bright yellow background and cartoon pies, stands out among competitors. The bold slanted logo has become a recognizable brand identifier for the entire line. Illustrations of the fillings spark appetite and evoke the warmth of homemade baking. Icons such as “Ready in 5 minutes” and “Appetizing aroma” emphasize convenience and flavor. The unified style has ensured strong brand recognition in supermarkets and on social media. The packaging is tailored for the frozen format, featuring clear storage and preparation instructions.
