VANN is a premium drinking water brand that emphasizes the highest quality of its product. The brand’s core philosophy is built on transparency, purity, and naturalness. VANN positions itself as a symbol of freshness and health, offering consumers not just water, but a visually and emotionally “pure” experience. The brand places strong emphasis on packaging and image, highlighting the product’s aesthetics and premium quality.
Our studio was tasked with creating an impressive 3D promotional video for VANN that would visually convey the crystal-clear purity of the water. The video needed to emphasize the product’s freshness, highlight lighting effects, reflections, and refractions, and evoke a sense of premium quality and aesthetic appeal in the viewer.
Storyboard Development: Created a detailed storyboard to define key scenes, camera angles, and the video’s overall flow.
Preliminary Scene Renders: Produced draft versions of scenes to evaluate composition, lighting, and object interactions.
Lighting, Shadows, and Highlights Setup: Refined lighting and shadows to convey the crystal-clear purity of the water, ensuring realistic reflections and refractions.
Ice, Refraction, and Glare Effects: Added visual details to enhance the perception of purity, freshness, and the premium quality of the water.
Music Selection: Chose sound design that reinforces the sense of transparency and lightness of the water.
Finalization: Completed the final render incorporating all visual and audio effects, delivering a polished product ready for the client.
The result is a visually striking 3D video that fully conveys the crystal-clear purity of the water, its shine and refractions, enhancing the sense of freshness and premium quality of the product.
