TRUBER — a new chemical brand created by a company specializing in chemical solutions for soil stabilization. Based on its own research, the company developed an effective formula for pipe cleaning and launched a line of household chemicals under the catchy name TRUBER.
Our task was to visually present the new product — to convey the power and effectiveness of the TRUBER formula through dynamic 3D animation and a modern visual style.
We developed the script and storyboard, defining the dynamics and logic of the product presentation.
We modeled the packaging and liquid, creating realistic splash and bubble animations.
We set up the scene, lighting, and simulations to achieve a clean and striking visual.
We selected sound design that enhances the sense of power and freshness.
We performed the final rendering and compositing, producing a cohesive, dynamic, and high-tech video.
The result is a dynamic and modern 3D video that visually conveys the energy, effectiveness, and technological nature of the TRUBER product.
We deliberately avoided a straightforward depiction of the pipe-cleaning process — instead, we focused on sensations: sound, fluidity, and visual lightness.
This approach allowed us to create a more premium and innovative brand perception.
The name TRUBER itself already suggests the product’s purpose, and the video reinforces this idea through a clean, dynamic visual presentation, shaping the image of a modern and confident next-generation chemical brand.
