The Hscan presentation video
Krayon is an information technology developer specializing in software development. Its portfolio includes operating systems, virtualization solutions, mobile device software, and IT resource management platforms. The company’s products meet modern standards for security and data protection.
Krayon actively develops a software ecosystem under the ROSA brand, offering solutions for both corporate clients and individual users. The company also provides technical support, training, and software updates, delivering comprehensive services to its customers.
Since its founding in 2019, Krayon has established itself as a reliable partner in business digitalization, providing innovative and secure IT solutions.
Our goal was to create a promotional video for the new Hscan product, specifically designed for exhibitions and events. The video needed to instantly capture the attention of booth visitors, hold their gaze, and spark interest in the product. It was also important to make the content versatile, so it could be used on the company website and in promotional mailings, showcasing the product’s benefits to potential clients and partners. The main objective was to ensure the video was both informative and visually engaging, while aligning with the company’s brand identity.
We approached the project comprehensively and implemented it in several stages:
Script Writing:
We developed the key messages and structure of the video, identified which product features were essential to showcase, and created a logical sequence of scenes. Special attention was paid to emotional engagement, ensuring each frame highlighted the value and uniqueness of Hscan.
Storyboard Creation:
All scenes were visualized in advance, with camera angles, motion dynamics, and placement of key elements planned. This allowed us to preview the scenes and ensure every detail aligned with the overall concept and brand identity.
3D Object and Visual Element Development:
Detailed 3D models of the product were created using the company’s brand colors and style. The objects were animated to demonstrate functionality and capture viewer attention, maintaining realism and consistency with the brand.
Editing and Final Video Assembly:
All elements — script, storyboards, 3D objects, animation, and graphics — were combined into a cohesive, dynamic video. We focused on pacing, effects, and visual accents to hold attention and ensure the video was easily perceivable even during short exhibition viewing.
Adaptation for Different Channels:
The video was prepared in formats suitable for the website, social media, and email campaigns, making it a versatile promotional asset.
Thanks to a comprehensive approach, the video turned out dynamic, visually engaging, and informative. It effectively captures the attention of exhibition visitors and sustains interest in the Hscan product. Additionally, the video has become a versatile marketing tool, used on the company website and in email campaigns, enhancing audience engagement and driving interest in Hscan. The created material strengthened brand communications and helped emphasize the product’s uniqueness in the market.
